As Christina Brown, Associate Brand Manager at Kraft Heinz said, “For years, we’ve seen our fans add Kraft Mac & Cheese to their burgers from the comfort of their homes. Kraft Mac and Cheese is putting that question to the fans. If McDonald’s calls its iconic hamburger a Big Mac, shouldn’t that two all beef patties with special sauce lettuce cheese pickles onions on a sesame seed bun have some macaroni and cheese, too? Where do you stand on this “missing mac?” Ready for Kraft Mac and Cheese on that Big Mac? Recently, the popular Kraft brand posed a question that might have been on the minds of others for decades. People should want to smile while enjoying a plate of their favorite dish. From sending people “ noods” to changing that orange hue to vibrant pink, the reality is that food should be fun. Over the years, Kraft Mac and Cheese has never been afraid to push the envelope. It is a way for food lovers to get excited about sitting at the table.
The idea that a particular flavor can be enjoyed in a new way is more than culinary creativity. Should a Big Mac actually have mac?įood mashups or crossovers are becoming more popular. In a recent announcement, the favorite mac and cheese wants everyone to forget about that special sauce and put some macaroni in between those sesame seed buns. McDonald’s with its Golden Arches and Big Mac is another. Kraft Mac and Cheese with its blue box is one of them.
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